Creating content for a SaaS company is different from creating other types of content. You need to follow specific steps and processes to create content that will help you achieve your marketing and sales goals. This guide will walk you through the entire process, from ideation to syndication. We’ll also
Customer Relationship Management (CRM) software is becoming a key sales growth tool in allowing small businesses to not only manage interactions with their client base but to analyse, nurture and improve these relationships with the aim of improving customer satisfaction and retention. With the cost of acquiring new customers being
When a Head of Sales says “the leads generated by marketing are no good” you know you need Sales and marketing alignment. This essentially means adopting a single view of sales and marketing which works together seamlessly to generate revenue, leads and close sales. This makes it much easier to
Account-based marketing looks slightly different depending on who you ask. But at its core is one central theme: the idea of company-centricity. If you’re B2B, you’re selling to businesses. Generating five thousand leads doesn’t matter much if those leads aren’t within the businesses you want to sell to. This idea of
The AIDA Model: A Proven Framework for Converting Strangers Into Customers In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found helpful throughout his career in a printing magazine called The Inland Printer, one of
