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Author: Appah Prince

Sales and marketing alignment

Smarketing: A case for sales and marketing alignment

When a Head of Sales says “the leads generated by marketing are no good” you know you need Sales and marketing alignment. This essentially means adopting a single view of sales and marketing which works together seamlessly to generate revenue, leads and close sales. This

saas marketing linkedin

Enterprise & SaaS Marketing using the power of Linkedin

When it comes to B2B marketing there are fewer tools better than LinkedIn. In fact, LinkedIn state that 97% of B2B users use LinkedIn for their content marketing efforts and that 78% of B2B marketers state that it’s the most successful social media platform when

product qualified lead

How to Identify a Product Qualified Lead (PQL)

The marketing qualified lead, or MQL, has long been an important and familiar term in B2B marketing. It’s used to identify when a prospect has moved far enough in your marketing funnel (and in their buyer’s journey) to demonstrate buying intent. However, the SaaS industry innovates

How to Do ABM With Hubspot

Account-based marketing looks slightly different depending on who you ask. But at its core is one central theme: the idea of company-centricity. If you’re B2B, you’re selling to businesses. Generating five thousand leads doesn’t matter much if those leads aren’t within the businesses you want to

How I met your mother ?

Never ever think of giving up. Winners never quit and quitters never win. Take all negative words out of your mental dictionary and focus on the solutions with utmost conviction and patience. The battle is never lost until you’ve abandon your vision. But what if

Helen Keller: A teller and a seller

Never ever think of giving up. Winners never quit and quitters never win. Take all negative words out of your mental dictionary and focus on the solutions with utmost conviction and patience. The battle is never lost until you’ve abandon your vision. But what if

Mother Earth hosts our travels

Never ever think of giving up. Winners never quit and quitters never win. Take all negative words out of your mental dictionary and focus on the solutions with utmost conviction and patience. The battle is never lost until you’ve abandon your vision. But what if